These are all exempted app categories. Email is not: > “You download the app and it doesn’t work, that’s not what we want on the store,” says Schiller. This, h

These are all exempted app categories. Email is not: > “You download the app and it doesn’t work, that’s not what we want on the store,” says Schiller. This, he says, is why Apple requires in-app purchases to offer the same purchasing functionality as they would have elsewhere. To be clear, this is against the App Store rules for most apps. The exceptions here are apps that are viewed as ‘readers’ that only display external content of certain types like music, books and movies — and apps that only offer bulk pricing options that are paid for by institutions or corporations rather than the end user. Schiller is clear on our call that Hey does not fit these rules. “We didn’t extend these exceptions to all software,” he notes about the ‘reader’ type apps — examples of which include Netflix. “Email is not and has never been an exception included in this rule.”