Framing something as a vague hundred year struggle makes it seem both unrealistic and unachievable. It's usually better to set a more limited target, then after

Framing something as a vague hundred year struggle makes it seem both unrealistic and unachievable. It's usually better to set a more limited target, then after you succeed and garner credibility, you propose a new goal. You might think that I am quibbling about marketing, but there's a real chance you never get off the ground with the grand scheme, or your first step fails. The 'big ideas' are often very popular with adherents, and ignored by everyone else.