Unless everyone does targeted donations, it's pointless. It's like adding water to one end of a pool and expecting the water level at only that end to rise. I

Unless everyone does targeted donations, it's pointless. It's like adding water to one end of a pool and expecting the water level at only that end to rise. If only a small percentage of donators ear mark their donation to Project A, then the less money will come out of the general fund for Project A and more from the general fund will go to Project B. The money you just donated didn't increase the budget for Project A, instead the organization just increased the budget for project B. In other words, targeted donations are not a targeted budget increase.