They are a multi billion dollar organization and they've had a social media team that is always on message. In most cases I'd put it down to some staffer making

They are a multi billion dollar organization and they've had a social media team that is always on message. In most cases I'd put it down to some staffer making a mistake, but this stuff doesn't just show up without vetting and approval. They are testing boundaries. Maybe they intentionally went over the line this time in order to see how strong the response would be. But I don't think hanlons razor applies here - they have shown time after time they know what they're doing.