4 ms·

Their intro video (http://www.youtube.com/watch?v=uxF7F5T-_Z8 http://www.youtube.com/watch?v=uxF7F5T-_Z8) is beautifully produced, but man does it make me unint

by btucker 16y ago

Their intro video (http://www.youtube.com/watch?v=uxF7F5T-_Z8 http://www.youtube.com/watch?v=uxF7F5T-_Z8) is beautifully produced, but man does it make me uninterested in trying out Flow. The video presents a use case (planning a simple party) that already has multiple "free" solutions (SMS, Email, Cellphones...) which seems like a much easier approaches. Do people really want to assign todo items to their friends? I get that Flow is probably capable of much more, but I can't understand why they'd put so much effort into a well produced video that doesn't do anything to sell the product. Or maybe I'm alone in my reaction to it?

jcfrei 16y ago
As you pointed out, the video was beautifully crafted and the tune used was quite catchy as well. It's called "Up From The South" by The Budos Band, in case anybody was looking for it.
- alabut 16y ago
  I recognized it instantly and wondered how they were able to use it for a commercial video. I thought the licensing was too expensive to use a major label group?
statictype 16y ago
Video done by this guy, in case you're interested: http://lonelysandwich.com/ http://lonelysandwich.com/ He's done quite a few iOS/Mac promo videos.
jey 16y ago
Todo lists are a concept most people can already relate to, so there's no need to go to great lengths to explain why the product is useful. Instead they can get away with focusing on a whimsical use-case that's conducive to demos. So it's probably good that they picked a use case everyone can relate to, instead of focusing on a more realistic use case like tracking software bugs that only some people can relate to.
- btucker 16y ago
  The use case may be relatable, but it's not a pain point use case, so why should I care? Has anyone really had trouble doing what they show in the video? Compare and contrast to 1000memories. In the same amount of time it shows 1000mem's advantages over existing solutions & presents a true value proposition to a usecase that is currently hard. Wufoo's recent video is another great example of getting this right.
  - jey 16y ago
    I was trying to say that it's easy for people to imagine their own use cases for todo lists. Everyone already knows how to apply a todo list to their own life.

by btucker 16y ago

jcfrei 16y ago

As you pointed out, the video was beautifully crafted and the tune used was quite catchy as well. It's called "Up From The South" by The Budos Band, in case anybody was looking for it.

alabut 16y ago
I recognized it instantly and wondered how they were able to use it for a commercial video. I thought the licensing was too expensive to use a major label group?

statictype 16y ago

Video done by this guy, in case you're interested: http://lonelysandwich.com/ http://lonelysandwich.com/ He's done quite a few iOS/Mac promo videos.

jey 16y ago

Todo lists are a concept most people can already relate to, so there's no need to go to great lengths to explain why the product is useful. Instead they can get away with focusing on a whimsical use-case that's conducive to demos. So it's probably good that they picked a use case everyone can relate to, instead of focusing on a more realistic use case like tracking software bugs that only some people can relate to.

btucker 16y ago
The use case may be relatable, but it's not a pain point use case, so why should I care? Has anyone really had trouble doing what they show in the video? Compare and contrast to 1000memories. In the same amount of time it shows 1000mem's advantages over existing solutions & presents a true value proposition to a usecase that is currently hard. Wufoo's recent video is another great example of getting this right.
- jey 16y ago
  I was trying to say that it's easy for people to imagine their own use cases for todo lists. Everyone already knows how to apply a todo list to their own life.