I think you're right, a lot of VPN usage has to do with circumventing some tiered, segmented, bullshit content provider restrictions such as region or schedule

I think you're right, a lot of VPN usage has to do with circumventing some tiered, segmented, bullshit content provider restrictions such as region or schedule or device type. The fact that all these people are paying for a service plus VPN means the services are leaving money on the table. If they would simply offer what we want, when we want, where we want it, on the device we want, on a single service without a hassle, many consumer would be lined up for that.