Who is the target market for this in the markets it actually operates (US)? The only people I know that uses VPNs do so to download torrents and evade DMCA not

Who is the target market for this in the markets it actually operates (US)? The only people I know that uses VPNs do so to download torrents and evade DMCA notices. And in that case it only really works if the VPN provider is itself located outside of US jurisdiction and collects little to no information about you the user.