This is seriously a very big point. Lot of companies (esp news sites) are luring you in with free trials and hoping you forget and keep paying the subscription

This is seriously a very big point. Lot of companies (esp news sites) are luring you in with free trials and hoping you forget and keep paying the subscription costs. They make it hard for you to unsubscribe. Apple's approach is very good and very consumer friendly. Btw I researched the Hey App, it is such a scam app. Its basically a dumbified e-mail service, that they are charging $99 per year, trying to create this buzz from this marketing and having "exclusive beta keys" and then having lots of fake reviews on their website and YouTube.