Not only are there only two options, there is a high entry fee to each option, and you can only choose one at a time even if you wanted to pay this entry fee tw

Not only are there only two options, there is a high entry fee to each option, and you can only choose one at a time even if you wanted to pay this entry fee twice. What percent of consumers are willing to carry two phones in their pockets? So you can compare this to if you could only buy things at two different stores, each store has a hefty membership fee, and you were effectively locked into your decision for at least a year at a time.