How much choice is it really if you're excluded from your friend groups because they don't like green bubbles? (True story, happened to a couple people I know.)

How much choice is it really if you're excluded from your friend groups because they don't like green bubbles? (True story, happened to a couple people I know.) Apple excels at various kinds of lock-in. The more it does that the less tenable the "it's a choice" theory becomes. If things like iMessage were available on non-Apple platforms, I'd be more sympathetic to Apple, to be honest.