The main product I work on does not use google analytics, but we do use mixpanel to see what our paid users are actually doing with the SaaS. We actually don't

The main product I work on does not use google analytics, but we do use mixpanel to see what our paid users are actually doing with the SaaS. We actually don't care who each user is, we just want the aggregate data. We believe this data is important for retaining paid subscriptions and attracting new ones. Let me explain. There's one feature that 100% of our subscribers use. I mean, it's the main thing we do and everyone who subscribes needs that function. Even without analytics, we know that we have to continually make that feature faster and smarter to stay ahead of our competition. We know that if we fall behind our competitors, our subscriptions will dwindle. But, then we have a bunch of other features that help customers solve some edge case problems around that main thing. It's very important for us to know which of those functions are being tried, used, and reused (or not). Not all customers use these features, but some are tools we have that nobody else in our space does. So, having insights on which ones are getting traction and which ones need improvement help us spend our marketing and engineering time better to attract new customers and retain our existing ones. I can't imagine not having any analytics. I feel like we need them to continually make small course corrections that ensure we're providing the best value to our existing customers.