In most cases, the majority of my customer engagement is early in the process. Lots of discussion up front to inform the development. It tapers off through the

In most cases, the majority of my customer engagement is early in the process. Lots of discussion up front to inform the development. It tapers off through the iterations. Traditional "feedback" only goes so far. Most customers don't actually know what they want. I spend the most engagement time discovering their process and pain points in order to help them figure that part out. Isolate one (or a few) customers that will regularly participate and provide high-quality feedback and focus your relationship building on them. The feedback of the masses is more like an (unreliable) compass.