If you're using Ruby on Rails, perhaps consider the "Ahoy Matey" AKA "Ahoy" free and open source gem created by Instacart [1]. I've used it in my personal proj

If you're using Ruby on Rails, perhaps consider the "Ahoy Matey" AKA "Ahoy" free and open source gem created by Instacart [1]. I've used it in my personal projects and have never had any issues. It's great to have no vendor lock-in and full ownership of user metric data. If you go this route, please be responsible with the data and follow all relevant regulations & guidelines (ex: GDPR) regarding its storage and usage. [1]: https://github.com/ankane/ahoy https://github.com/ankane/ahoy