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Unless your page is google.com, where more time spent on page means the experience is worse, not better.
by XCSme 6y ago
Unless your page is google.com, where more time spent on page means the experience is worse, not better.
- TomGullen 6y agoContext is important, and it's one metric amongst others that should be used. The point is, there are clearly actionable points GA can offer. It's disingenuous to think there are not.
- XCSme 6y agoI agree, saying that there are no actionable points in GA is like saying analytics in general are useless.
- boomlinde 6y agoCounter example: I search for information on a subject. I get many interesting and relevant results and therefore spend more time on the page.
- XCSme 6y agoThis makes it even more obvious that a longer or shorter session length is not clearly better or worse, it depends on a lot of other things.