Some issues with GA version going self-hosted: - Privacy of your users: For a specific user, Google knows all the website he visits - Privacy your data: If Goog

Some issues with GA version going self-hosted: - Privacy of your users: For a specific user, Google knows all the website he visits - Privacy your data: If Google knows the visitors of most websites, your competitors can leverage that advantage (using Google Ads for example) to steal your potential customers. - Google Analytics is bloated and slow (both in terms of the tracking script and the dashboard UI, where it takes several seconds for each graph/page to load). - You don't own your data, at any point Google can, even though unlikely to, block your account (for breaking ToS of some other service of theirs) and you lose all your data. - If everyone uses GA, it will become (already is) an analytics monopoly, which has many other drawbacks (lack of innovation for example). I do think that for the average user, using GA might be fine because it's free, easy to set-up and does its job. That is unless they care about all the possible consequences.