To optimize the bounce rate metric even further a funnel can be created and measured. This allows to see bounces for each part of the funnel up to your conversi

To optimize the bounce rate metric even further a funnel can be created and measured. This allows to see bounces for each part of the funnel up to your conversion(s). It is often really valuable to see how a change on your website improves one part of the funnel but impairs another one, and than to think about the reason why this happens.