4 ms·
Examples I saw in a website I launched last year: * High bounce rate showed that people did not find the content engaging / not what they were looking for, conf
by halflings 6y ago
Examples I saw in a website I launched last year:
* High bounce rate showed that people did not find the content engaging / not what they were looking for, confirming a hypothesis I had; this was particularly true for certain sections of the website.
* Time spent on pages was another metric that was helpful to find problems in some sections.
* Easy slicing of traffic sources by referrer and country, showed me that most of my "good" traffic was coming from facebook, so I invested more time there.
- srrr 6y agoTo optimize the bounce rate metric even further a funnel can be created and measured. This allows to see bounces for each part of the funnel up to your conversion(s). It is often really valuable to see how a change on your website improves one part of the funnel but impairs another one, and than to think about the reason why this happens.