Are you sure there are negative consequences of ~$1M? You're talking a lot about profitable/unprofitable, but you haven't linked to any sources that back up you

Are you sure there are negative consequences of ~$1M? You're talking a lot about profitable/unprofitable, but you haven't linked to any sources that back up your numbers. Maybe the marketplace just doesn't value security? Customers seem happy to give away all their data to Google/Facebook for free. Equifax got completely and thoroughly owned but it hasn't seemed to cost them anything. Zoom is a security nightmare but keeps getting more popular. Companies aren't going to value security until the lack of it starts to sting their stock price.