Regulation is the only thing that can work. The goodness of their heart is not something that can be relied on. Asking Google (and other advertisers) to just

Regulation is the only thing that can work. The goodness of their heart is not something that can be relied on. Asking Google (and other advertisers) to just back off their biggest money-maker is a non-starter. The only solution is regulation. Insufficient regulation is what brought us to this point. The harm here is too distributed, too abstract, and not obvious to the people it's harming. The people it's harming are the product, the people buying the data are the customers. There is no way Google voluntarily makes those changes. It will have to be forced to via regulation, enforcement, imposition of fines or potentially even jailtime in order to get it to comply. Its business model demands nothing less.