You can't simply assume that because all of their action comes from low rollers, they are pursuing some sort of brilliant strategy that nobody else is by not co

You can't simply assume that because all of their action comes from low rollers, they are pursuing some sort of brilliant strategy that nobody else is by not courting the high rollers (when they could easily go after both). Sure, they could, but then they'd have to spend money to target that group. Is this any different to the high-end/low-end market segmentation of any other business? I guess one of the reasons that they can open a Harrah's in damn near every gaming jurisdiction (New Orleans and South Lake Tahoe spring to mind as the two Harrah's I've been to) is that they can afford to build a fairly cheap casino without tainting their brand image. Compare that to, say, The Venetian, which can only open a new branch (in, say, Macau) if they're willing to spend the billions it takes to build something comparable to the Venetian in Vegas.