Well, I said, that it is good for a subset of those who make money on it. I didn't bother to mention the obvious, that "whoever else manages to catch a ride on

Well, I said, that it is good for a subset of those who make money on it. I didn't bother to mention the obvious, that "whoever else manages to catch a ride on the hype train" isn't restricted to those I named. But don't mistake it with "chess economy as a whole". Major chess tournaments, for instance, are quite specific thing, it won't really notice these new 40k Hikaru's viewers, as money source is different. And professional full-format chess won't ever be popular thing to watch anyway, it isn't football or even CS:GO, it isn't really watchable even for somewhat good players.