The best reference to the magazine will be when they announce your title and affiliation (and possibly print the title/affiliation at the bottom of the screen),

The best reference to the magazine will be when they announce your title and affiliation (and possibly print the title/affiliation at the bottom of the screen), so make sure they know clearly that you're the "Editor of WindyCitizen.com" (or whatever) and that they spell it correctly. Beyond that, the other chance you might get is when/if they shoot B-roll footage of you working at your computer. Make sure you've got your site loaded on the screen, with the logo clearly visible. Finally, if there's a good (not-awkward) spot in the interview to mention a story that appeared on WindyCitizen.com, you could say something like, "Actually, we did a story on WindyCitizen.com just recently about that very thing and we found that...." Remember, the not-awkward part is key. Sometimes you may just end up being a small part of the producer's vision for the story and your own project doesn't ever get mentioned. Don't worry about that too much. If you do a good job anyway and help out the producer, it's likely you'll start getting called back for other interviews (possibly even by other news organizations) and you'll start to build a reputation. Good luck!