The hard part is making chess accessible. One of the things that is making chess work on Twitch is that a lot of the streamers are already playing games, chess

The hard part is making chess accessible. One of the things that is making chess work on Twitch is that a lot of the streamers are already playing games, chess is just another one. Having compatible commentators is also hugely important. While watching famous celebs do mundane things is a real form of entertainment, I think it's a bigger leap for those fans to follow the celebs into a game of chess.