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There is no equivalent in Brazil yet, not with any significant market share. The closest thing we have is Nubank, which is a mobile-only bank, but even that is
by kroltan 6y ago
There is no equivalent in Brazil yet, not with any significant market share.
The closest thing we have is Nubank, which is a mobile-only bank, but even that is not nearly as universal as WhatsApp.
Essentially everyone with a phone number uses WhatsApp, but payment apps so far have been restricted mostly to the 20s ~ early 30s audiences in terms of adoption.
- jalbertoni 6y agoI might be in a bit of a bubble here (Porto Alegre), but all my friends except for one who's a tinfoil-on-head privacy nut use PicPay. Even more hipster-y restaurants/bars are starting to accept payment over it. Anecdotal evidence, I know, but lacking proper studies...
- kroltan 6y agoHere in Florianópolis PicPay is absolutely unheard of. I know it by name but have never used or heard about anyone using it.
- rescbr 6y agoIn São Paulo it seems PicPay is more popular with younger people, as you can open an account being 16 or older. Nubank you have to be at least 18, probably as it mainly is a credit card. I don’t have an account, nor have seen somebody using it, though. I’m totally outside their target group.