I think that there are some half-measures that can help, especially with the in app purchase 30%: 1) Make it required to be transparent about where the pricing

I think that there are some half-measures that can help, especially with the in app purchase 30%: 1) Make it required to be transparent about where the pricing goes: All in app purchases must break out Apple's share and the developers share. The idea being that it becomes more difficult for Apple to sell such profiteering to the general public... who actually have the ability to vote with their wallet and move to another platform. 2) Make it illegal for apple to force subscriptions to external services be available using the in app purchase framework. This allows developers to avoid the fee (at the cost of the convenience to their users). 3) Make it illegal for apple to prevent the disclosure of cheaper options elsewhere, perhaps while allowing them to prevent directly linking to such options. (Allow the statement "Go to our website for 30% off!", but actually linking to the website within this statement is ok for apple to prohibit) 4) Require the same fee and enforcement for all developers. The combination of these puts downward pressure on Apple's fees by forcing transparency and putting the cost of high fees on Apple, rather than on the individual developers. It also evens the playing field by preventing sweetheart deals with large companies.