This is a real example of how things can go from 1 to 1.000.000 by a combination of luck and execution. GM Hikaru have been streaming chess since ~2 years ago

This is a real example of how things can go from 1 to 1.000.000 by a combination of luck and execution. GM Hikaru have been streaming chess since ~2 years ago [0] but there was little traction. Then one day he got into stream with xQc, one of the biggest streamer on Twitch. Because of Hikaru's skill and meme, many xQc followers started to follow Hikaru. Soon, Hikaru joined Lindores Abbey Challenge, an online chess tournament where 12 world's best chess players compete, including Magnus Carlsen. I think that tournament was what made this whole trends possible. The recent surge of Hikaru's followers are chanting on the Twitch chat to give support to Hikaru. And Hikaru was playing against Magnus Carlsen, the final boss in the chess world. It felt like you're watching the latest episode of an anime/tv series. The momentum didn't stop there. Hikaru knew the fads usually won't last long, so they made the pogchamps tournaments, featuring big streamers, to capitalize on the momentum and to make sure it was just not a fad. [0] https://twitter.com/gmhikaru/status/1058781473271148544 https://twitter.com/gmhikaru/status/1058781473271148544