I wonder if this excludes posts which pay to be boosted? So many of the "ads" on FB are not banners, they're paid boosts of random posts (content, video, etc).

I wonder if this excludes posts which pay to be boosted? So many of the "ads" on FB are not banners, they're paid boosts of random posts (content, video, etc). IMO, these are the problem as they are difficult for people to ID as ads and appear to be legit.