This expands what merchants can do with the Shopify platform. Both Facebook and Walmart are channels for Shopify merchants to post their merchandise. Amazon has

This expands what merchants can do with the Shopify platform. Both Facebook and Walmart are channels for Shopify merchants to post their merchandise. Amazon has been one for a while. There are a lot more in their app store - https://apps.shopify.com/collections/sales-channels https://apps.shopify.com/collections/sales-channels