That poetic justice cuts right to the heart of the do-not-track debate, too. Big players have an angle to weasel out of the proposed legislation -- if you can

That poetic justice cuts right to the heart of the do-not-track debate, too. Big players have an angle to weasel out of the proposed legislation -- if you can see enough packet traffic (think Akamai, Juniper, Google, Comcast), who gives a fuck about cookies? The big guys can sell ad targeting galore, and little guys are hosed. It has the potential to lock up the ad monetization ecosystem. And for all the creepy online targeting -- how about what happens offline? Way more data. Way more detailed. No one seems to give a crap. FWIW, the rapleaf guys seem perfectly nice in person. They just can't seem to get out of their own way with this 'ick factor' stuff.