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> the advertisement may even have a negative effect for them when published on certain websites. I've heard this a lot... but does this really cause them probl

• lightgreen 6y ago
  Them, Google or advertisers? Advertisers are afraid of being mentioned in some viral tweet like: "Coca-cola is advertising on the website next to a comment suggesting to kill all black people. They are racist! Let's boycott Coca-cola!" And Google has a reputation to maintain: they protect advertisers from situations like described above. Maybe it is not a real problem for advertisers, to be advertised on the wrong website, I don't know. But I understand they don't want to have that risk for virtually no profit.