Yeah, I think the sticking point in the different prices is that you cannot in any way indicate to the user that they can get the same service for cheaper or th

Yeah, I think the sticking point in the different prices is that you cannot in any way indicate to the user that they can get the same service for cheaper or that there's an included Apple tax. This means that Hey would need to be charging $142 on iOS without a mention that $43 is an Apple tax that is not present when signing up on Hey.com.