But that's your and the users' only choice for app distribution, unlike on Android where you can make your own "app store" like Epic did. Is it reasonable for a

But that's your and the users' only choice for app distribution, unlike on Android where you can make your own "app store" like Epic did. Is it reasonable for all company<->user transactions to be forced through Apple's 30% cut, when the value is primarily driven by a company-hosted backend server, and the user has already paid upwards of $1500 for the device?