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People respond to incentives. They must've figured out at some point that using attractive models for advertising sells better to normal, average people. Not al
by Ghjklov 6y ago
People respond to incentives. They must've figured out at some point that using attractive models for advertising sells better to normal, average people. Not all models you have on hand will be attractive enough for the magazine, so they can supplement with Photoshop. Even if you regulate away Photoshop usage in the marketing/advertising industry, they'd just have to start only hiring super attractive models right? Maybe we could force companies to use average looking models? I don't know, but there's a lot of ways you could approach it. The simplest but most difficult solution is to change people. I know the first reaction is to think that "Wow, it's all those pervert men's fault for these absurd norms and expectations of women!" but then I remember these are advertisements targeted to women. What to do?
- 082349872349872 6y agoC19 has been estimated to cause a 5% dip in global production. Given how controversial this small drop has been, suggesting that people be comfortable with their natural selves is likely to receive some amount of push-back. (it'd affect not only "beauty" and "fashion", but probably also some fraction of "automotive") https://britishbeautycouncil.com/wp-content/uploads/2020/05/Value_of_beauty_FINAL.pdf https://britishbeautycouncil.com/wp-content/uploads/2020/05/... has (p.28) "The £7.0 billion [tax] contribution potentially supports vital public service work, and was equivalent to the salaries of 250,000 nurses and midwives" The oldest russian fashion magazine of which I am aware is "Mod": still on the newsstand (Vol 63x) and published since the 1940's. http://jurnali-online.ru/zhurnal-mod http://jurnali-online.ru/zhurnal-mod https://books.google.ch/books?id=DZDCCAAAQBAJ&pg=PP211&lpg=PP211&dq=журнал+мод+1940-х+годов&source=bl&ots=omVJDxSnsS&sig=ACfU3U1JmB_WE8OPXhn9PnHI-x8xexJDZg&hl=en&sa=X&ved=2ahUKEwiaw9v6wojqAhUWQEEAHceyDYI4ChDoATABegQICBAB#v=onepage&q=журнал%20мод%201940-х%20годов&f=false https://books.google.ch/books?id=DZDCCAAAQBAJ&pg=PP211&lpg=P... The creative for "Does she...or doesn't she?" knew her target audience: https://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff-90-ad-writer-whose-query-colored-a-nation.html https://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff...
- JadeNB 6y ago> C19 has been estimated to cause a 5% dip in global production. Given how controversial this small drop has been, suggesting that people be comfortable with their natural selves is likely to receive some amount of push-back. (it'd affect not only "beauty" and "fashion", but probably also some fraction of "automotive") I don't mean to be sarcastic, but I genuinely can't get it. What does "be comfortable with their natural selves" have to do with C19, or a dip in global production?
- 082349872349872 6y agoIf people weren't yearning for unrealistic images (note: this is neutral as to whether the irrealism ultimately comes from demand pull* or production push) the impact on GDP from foregone purchasing would probably be a substantial fraction of the currently observed C19 impact. Beauty: 2% UK consumer expenditure (1,8% UK GDP) Fashion: 7% UK consumer expenditure Transportation: <14% UK consumer expenditure (as noted only a fraction of the automobile part of this might be a more generally male equivalent of fashion) former as given above, latter from https://fashionunited.uk/uk-fashion-industry-statistics/ https://fashionunited.uk/uk-fashion-industry-statistics/ (a decade ago, there seemed to be two distinct types of car brochure: those that show all the happy people inside the car, and those that show the car from the outside, with reflections avoiding any hint of the occupants) * as noted above, even the soviets, not otherwise known for producing a wide range of consumer goods, had fashion mags.
- pjc50 6y agoFrench solution: https://www.france24.com/en/20170930-france-fashion-photoshop-law-models-skinny https://www.france24.com/en/20170930-france-fashion-photosho... / https://www.france24.com/en/20170506-france-health-skinny-airbrushed-models-fashion-anorexia https://www.france24.com/en/20170506-france-health-skinny-ai... (France is still in many ways a more conformist culture than the Anglo-American one, but this is a good gesture)
- ComputerGuru 6y agoAlso https://www.france24.com/en/20170906-french-fashion-giants-ban-super-skinny-models-anorexia https://www.france24.com/en/20170906-french-fashion-giants-b...
- alistairSH 6y agoVS already hires super-attractive models. And they still find it advantageous to edit their images... touch-up skin tones to make them more "generically white", bigger boobs (when most of the models have ample bosoms already), remove "flab" from elbows. And then remove nipples, because despite selling lingerie and pushing a sexy image, a cloth-covered nipple is a bridge too far. It's a sad testament to Western perception of beauty and body norms.
- xhkkffbf 6y agoWell, we can always move to Saudi Arabia where the solution is to cover every part of the body except, perhaps, the eyes.