Very popular. It used to be a popular app called Arrive for automatically tracking packages by parsing tracking numbers from connected email accounts. Arrive w

Very popular. It used to be a popular app called Arrive for automatically tracking packages by parsing tracking numbers from connected email accounts. Arrive was also the branding for shipping updates by check in Shopify Checkout on all Shopify based eCommerce sites. A few months ago Shopify: 1. Rebranded the app as "Shop" 2. Rebranded every Shopify site's checkout to "Shop Pay." 3. Began forcing users on Shopify based sites to create a "Shop" account at checkout 4. Changed the Arrive SMS shipping updates feature to text you an app store link for the Shop App (which you already have an account for now) 5. Integrated every item from every Shopify based eCommerce site with the Shop App for direct purchase, using the universal Shop account you just created. So they took an already popular app with high engagement, forced people to make accounts for it, used dark UX patterns to get millions to text themselves a download link. In a matter of months they went from being one of the largest eCommerce platforms for independent retailers to being a one-stop "shop" for every eCommerce site that used them, with millions of daily active users.