I think part of the problem is the difficulty of challenging these inconsistent decisions -- and not just Apple; Google Play is probably just as bad at dealing

I think part of the problem is the difficulty of challenging these inconsistent decisions -- and not just Apple; Google Play is probably just as bad at dealing with escalations. If developers and major companies have to resort to complaining publicly to get a decision revisited, there's a problem with the process that isn't simply due to getting a bad reviewer.