Okay, I kind of get this, but I still don't understand the upshot for Apple. Apple's products are all pretty "generalist" -- you can make apps for them that do

Okay, I kind of get this, but I still don't understand the upshot for Apple. Apple's products are all pretty "generalist" -- you can make apps for them that do pretty much anything. So it seems like the iPad and iPhone should be a hit as is. But I'm sure that Apple would rather give up the Indian market entirely than put a flashlight on an iPhone. The same goes for other sorts of feature considerations. I don't think Apple wants to compete in (or even believes in) markets where you compete by stacking up features.