It's worse. Hey doesn't take payment and only allows users to log in from the app, not sign up. Many apps already do this, including Netflix, Fastmail, and many

It's worse. Hey doesn't take payment and only allows users to log in from the app, not sign up. Many apps already do this, including Netflix, Fastmail, and many more. Apple is saying that because Hey offers a subscription elsewhere, Hey should provide an in-app purchase as well, despite other apps not being forced to do this.