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This kind of mapping does not require that you use your work email to sign up for the loyalty card. I've talked to a company who does the same thing for retail
by nobody_nowhere 16y ago
This kind of mapping does not require that you use your work email to sign up for the loyalty card.
I've talked to a company who does the same thing for retail shopping. They're cagey about it, but it sounds like they'll map your work email to any credit card spending you've done under that address -- which in turn maps to your billing address and opens up the entire pandora's box of your shopping behavior. The loyalty card is tied to your cc from spending, but you don't even need that -- name combined ZIP+4 has a pretty viable level of uniqueness.
- GBond 16y agoThanks for the explanation. Adds to 'creepiness' level of the method. I find it sort of funny. A startup is making money from the data mined from Google employees and it is being called creepy. I say it is poetic justice :)
- nobody_nowhere 16y agoThat poetic justice cuts right to the heart of the do-not-track debate, too. Big players have an angle to weasel out of the proposed legislation -- if you can see enough packet traffic (think Akamai, Juniper, Google, Comcast), who gives a fuck about cookies? The big guys can sell ad targeting galore, and little guys are hosed. It has the potential to lock up the ad monetization ecosystem. And for all the creepy online targeting -- how about what happens offline? Way more data. Way more detailed. No one seems to give a crap. FWIW, the rapleaf guys seem perfectly nice in person. They just can't seem to get out of their own way with this 'ick factor' stuff.