I recommend my own self-hosted analytics tool (I know, right...), https://userTrack.net https://userTrack.net It has everything you need to quickly iterate ove

I recommend my own self-hosted analytics tool (I know, right...), https://userTrack.net https://userTrack.net It has everything you need to quickly iterate over your website (analytics, segments, heatmaps, session recordings and, coming soon: A/B tests). Privacy benefits aside, I think it's way faster to have everything in one dashboard instead of having to go to Google Analytics, than to Hotjar than to some other tool.