Small companies are inherently fragile though; new small companies even more so. By all means keep an eye on the future to watch for possibly tying your hands,

Small companies are inherently fragile though; new small companies even more so. By all means keep an eye on the future to watch for possibly tying your hands, but if that is what it takes to get you the customer base to survive, let alone build market share, RIGHT NOW then the sane business decision is to optimise for survival and do the short-term thing. Sort the long-term problem when you can and it's a real win, not because you might benefit later if you make it that far. Steve Jobs had it right on this: artists ship.