The social incentives involved aren't constrained by the good intentions of this article's author or anyone else. There are some places where renaming master/s

The social incentives involved aren't constrained by the good intentions of this article's author or anyone else. There are some places where renaming master/slave would, if anything, be a syntactic enhancement. But the incentive at work is for corporate and professional virtue-signaling / clout-chasing, hence GitHub's decision to rename default branch from "master" to "main", which just muddles its purpose.