Search is one of those services that requires tracking to get right [1], whether to understand what we mean by a certain phrase, or to customize to a specific u

Search is one of those services that requires tracking to get right [1], whether to understand what we mean by a certain phrase, or to customize to a specific user. This makes it at odds with Apple’s emphasis on privacy. (See Siri for another example of a service that’s hindered by Apple’s privacy standards). [1] Many people will argue DuckDuckGo is okay, but by ‘right’ I mean competing with Google for the top slot for the everyday search user.