The trouble is, the average consumer doesn't understand or see the difference. They get bombarded with acronyms and marketese and they just shut down. And, they

The trouble is, the average consumer doesn't understand or see the difference. They get bombarded with acronyms and marketese and they just shut down. And, they don't want to have to replace their movie collection with another one that seems to cost 20% more per disk for a difference they just don't see. When it comes to media what people want is library size, convenience and cost-effectiveness. DVDs and Internet-based streaming have all of these things for the average consumer. Blu-ray™ is a 'premium' product that average Joe six-pack can't justify.