It's important to keep the customer in mind when you're looking at sales figures. It's too easy to be lulled by solid sales and low churn into not actually seei

It's important to keep the customer in mind when you're looking at sales figures. It's too easy to be lulled by solid sales and low churn into not actually seeing the customers at all anymore. That's usually the beginning of a downward slide ending in massive churn once a competitor releases what your customers actually wanted from you. This advice is easy to keep as an individual, hard to keep as an organization (unfortunately).