Well, I mean there are cloud services that serve one function, like sending emails (MailChimp) or storing files (Dropbox) and then you glue them together with I

Well, I mean there are cloud services that serve one function, like sending emails (MailChimp) or storing files (Dropbox) and then you glue them together with IFTTT. Analogy of Unix utilities and shell scripting comes into mind by itself.