Would you be targeting experts, semi-experts, or beginners? If beginners, are you looking at people who just want to get a website up and running, or want to ev

Would you be targeting experts, semi-experts, or beginners? If beginners, are you looking at people who just want to get a website up and running, or want to eventually do web development regularly (i.e. they actually want to learn to build websites)? I ask because it sounds like you are casting a very large net with a tool like this. My theory is that much of these tools are obsolete not just because they produce bad code, but because the market has been eaten up by better alternatives. Experts are more likely to use a good text editor and CSS frameworks and great new features of HTML5; thus they don't need tools like dreamweaver to produce things that they now can do more easily. New users who just want to build a website but don't want to learn to develop websites regularly are more likely to be drawn to a service like wix.com or wordpress.com. The only segment I'm not sure has been touched (perhaps because I'm uniformed), are new web designers who want to learn web design, not just to create a one-time project. In that case you might be better off interviewing college/university students who just finished their first few web design courses.