3 ms·
The problem is the definition of customer and the actual commitment to a customer focus, in my experience. It's usually hijacked away from the actual customer
by rodgerd 6y ago
The problem is the definition of customer and the actual commitment to a customer focus, in my experience.
It's usually hijacked away from the actual customer - that is to say, a person who pays your company for products and/or services - to various internal "customers" who are nothing of the sort.
Spotify are ostensibly the Gods of Agile, but how many Spotify music customers were actually begging for podcasts? How many of them were begging for Spotify to lock podcasters behind their paywall and stop podcasts working with any tool? Was there even a single paying Spotify customer demanding that?
- ciceryadam 6y agoIt wasn't the customers, it was the beancounters. Spotify itself doesn't have any "original programming" as the video players have, so the logical move is to capture a market worth something for a lot of listeners. This wasn't about doing something for the listeners, it was about capturing and milking a market.
- okr 6y agoSpotify feels natural to me to listen to Podcasts. So i am at least one paying customers, who was just waiting for it. (Never knew, that spotify also has video. Who is using that?)
- sukilot 6y agoSpotify is a growth company. They build for future customers. Podcasters at also business partners, just like songmakers are. The only relevant difference between podcasts and music is that you've been conditioned to expect that music costs money but expect podcasts to be free. Spotify didn't blackmail Joe Rogen into licensing his podcasts for $100M.