i just googled "typography introductory textbook" and found at list one list of 15. Are any of those good? Which of them is best? And most interestingly, what

i just googled "typography introductory textbook" and found at list one list of 15. Are any of those good? Which of them is best? And most interestingly, what list are you looking at, as my Google results are a decent looking Amazon link, an empty Amazon link, a "Personality Quiz", a blog post with a few books, this comment on Hacker News, something on economics, something on typography on the web, et cetera. Given the results, you could guess that the first link on Amazon might be okay, but this is garbage compared to actual research. At least the random blog post mentions a couple of options, but who is this person, and why is there only one such blog post? This is a really old subject, with lots of material - hiding somewhere. More importantly, with Google we play keyword bingo. Your search of "typography introductory textbook" returns more authentic results than "typography textbook", which returns publisher links and promotional pages almost exclusively.