Definitely rewriting history to say they started it, but it was the nail in the coffin for Flash. Many developers hated Flash by then and were advocating agains

Definitely rewriting history to say they started it, but it was the nail in the coffin for Flash. Many developers hated Flash by then and were advocating against it. Although it was starting to decline, the marketing people and some wannabe UX types were still pushing it. The Steve Jobs essay is when the anti-Flash movement went mainstream and it was awesome. Prior to that, there was a question of whether Apple would support it. Once it was definitive that they wouldn't, the writing was on the wall that Flash would not survive. It validated what many of us had been saying for at least a couple years and made it easy for us to dismiss Flash.