Agreed, $99/year may seem reasonable for all the features and principles but for most users on Gmail and Outlook, it's a steep entry fee. Probably intentional f

Agreed, $99/year may seem reasonable for all the features and principles but for most users on Gmail and Outlook, it's a steep entry fee. Probably intentional for initial launch so that mostly power users try it out. I think a different approach would've made it $49/year and have additional features as add-ons. That way users can opt in and only pay for things that they want. Also gives the dev team signals on what features are most desired.